What I Believe About Social Media

Success in social media, for individuals or organizations, is – at its core – about relationships.

Great social media campaigns bring people together in relationships to form community.

It starts with content. We offer information; it may be interesting, or necessary – it may inspire people to action, educate them, or simply make them laugh or smile. It may challenge them, confuse them, or irritate them. The content we provide invites people to conversation.

People who enter our social media conversations show us their interest in relating. They may ask a question; they may gripe; they may cheer. People will express agreement; they will vehemently disagree. When they do, they want to know that we are listening. We when listen and respond, it transforms comments into conversation.

Over time, people begin to interact with one another. Instead of two way conversations, between the blog author/administrator of the social media page and readers, the conversation expands. This extended conversation, sustained over time, develops into community.

While your goals as an individual or organization doing social media will be unique to your own purpose and mission, I believe that the process of providing content, inviting conversation, and building community is critical for any social media campaign.

We want our content to add value to people’s lives, to help them achieve their life goals, and encourage them on their journeys as lifelong learners.

We want our conversations to be respectful and mutual, encouraging and helpful.

We want the community we build to be comfortable and inviting to others.

Content. Conversation. Community.

See it all come together, here at Weaving Influence.