In 60 focused minutes, we’ll give provide helpful, practical training to help you increase your effectiveness as you build a valuable social media for your business.

You can sign up for one, sign up for a few, or sign up for all six in the series.

If you’re interested, email us and we’ll send more information about our webinars.

Webinar 1: Creating a Social Media Strategy and Plan of Action

In order to be effective and efficient in using social media, you need a strategy. If you are dedicated a limited amount of time to engaging your customers (and potential customers) through social media, you want that time to be focused and strategic.

In this webinar, you’ll discover:

• How to define and express your brand online
• Your “why” for using social media
• Why it’s important to create a time budget for social media

We’ll help you:

• Set up a time budget for your social media involvement
• Establish goals for your social media involvement

We’ll challenge you to:

• Add social media time to your calendar as a regular commitment
• Discipline yourself to spend regular time building your social media presence

Webinar 2: Finding Your Center: Creating Content to Fuel Your Social Media Presence

Once you’ve considered your social media strategy, you’re ready to begin to create content to share through social media. By creating content regularly, you’ll establish credibility for your business, establish yourself as an expert/thought leader in your field, and increase the likelihood that people will find your business when they’re searching online.

In this webinar, we’ll talk about:

• The value of blogging for business
• The rewards of blogging
• How to create and use an editorial calendar for your blog
• The importance of investing time in promoting your content

We’ll also teach you how to:

• Choose and ad images to your blog posts
• Optimize your blog posts to increase traffic to your site
• Increase the likelihood that your blog posts will be read and shared
• Repurpose content to maximize the time you invest in your blog

Webinar 3: Twitter for Business: Growing Your Twitter Following

To the uninitiated, Twitter can be overwhelming. People share short updates in a stream that updates at a fast pace. How can you sort through the overwhelming number of posts to find content that interests you? How can you find the followers interested in what you’re sharing?

In this webinar, we’ll teach you our best tricks and techniques for growing your Twitter following, including:

• How to find followers who share your interests
• How to use Twitter searches and lists to focus your time on Twitter
• How to automate some Twitter tasks

We’ll introduce you to tools that simplify and streamline your involvement on Twitter, and share:

• Why you need to use a 3rd party application to access Twitter

We’ll also talk about:

• How to engage others on Twitter
• How to give to and promote others on Twitter
• Why it’s important to dedicate regular time engaging on Twitter
• How to promote your own content/blog posts using Twitter

Here’s what one recent webinar participant tweeted, after our training:

 

 

 

Webinar 4:Connecting with Your Customers on Facebook

Facebook has more than 800 million users and half of those users log on to Facebook every day. Chances are, your customers are using Facebook. So, how do you find them? How do you engage them? How can Facebook help you build your business?

In this webinar, we’ll talk about:

• The value of using a Facebook fan page
• How to tap into your existing friend base to grow your Facebook page
• Five simple ways to grow your Facebook following

We’ll also share:

• Tips to increase the engagement of your Facebook fans
• How to use Facebook questions to learn about your customers’ needs and interests
• Unexpected facts about why people choose to “like” your page

We’ll explore the benefits of using:

• Customized tabs/pages to maximize your fan page
• Facebook advertising to grow your fan base

Webinar 5: Leveraging LinkedIn to Increase Your Business Opportunities

Many professionals turn to LinkedIn when looking to make connections with other businesses. LinkedIn offers great features to help you showcase your experience, expertise as well as your businesses’ products and services.

In this webinar, we’ll give you tips to help you:

• Evaluate and complete your LinkedIn profile
• Optimize your profile to increase your leads from LinkedIn
• Showcase your businesses products and services on LinkedIn
• Share your personal and LinkedIn profiles with others
• Streamline your LinkedIn posts with Twitter

We’ll also introduce you to:

• Useful applications to extend your LinkedIn profile
• The value of LinkedIn groups

Webinar 6: Exploring Google+

Google+ is a new frontier for social media users.

In this webinar, we’ll introduce you to Google+ and it’s features, teaching you how to:

• Maximize your Google Profile
• Create a Google+ page for your business
• Find and organize your connections into targeted circles
• Find people who share your interests
• Use hangouts to connect with others

We’ll introduce a 12 minute strategy you can use to build a presence on Google+ and we’ll teach you how to integrate Google+ into your social media time budget.