As the owner of a social media consulting/implementation company, questions about the value of investing in social media keep me up at night. They wake me up in the morning.
I want my contributions to clients to be valuable and worthwhile. I want to sell services that are valued and useful. I want my work to make a difference for others.
So I ask myself: Is the advice I offer useful and helpful to people? Do the implementation efforts we expend on behalf of clients make a difference? Is our time well spent? Will the money our clients pay us bring the results they desire?
Is it enough to offer a set of services and deliver on providing the service we’ve »